Rakuten TV Enterprise

Informació

Rakuten TV Enterprise is the B2B division of Rakuten TV, specializing in digital video and Connected TV (CTV) solutions for businesses. It offers an end-to-end proposition that combines technology, distribution, and monetization to help advertisers, content owners, and operators develop, scale, and optimize their presence within the streaming ecosystem.

Through a comprehensive suite of products and services—including CTV advertising, FAST channel creation and management, video app development, and advanced monetization strategies—Rakuten TV Enterprise enables organizations to reach relevant audiences with efficiency and measurable impact. Its approach is grounded in innovation, transparency, and the ability to create value across the entire audiovisual distribution chain.

Activitats

  • CTV advertising for brands and agencies. High-impact campaign activation across connected TV environments, combining premium formats, advanced targeting, and programmatic buying to maximize reach and performance.

  • FAST channel creation and management. End-to-end development of ad-supported channels, from concept to programming and distribution, unlocking new revenue streams and audience growth.

  • Streaming app development. Custom-built video applications for Smart TVs, mobile, and OTT platforms, delivering optimized user experiences aligned with business objectives.

  • Large-scale content distribution. Access to a broad ecosystem of platforms and TV manufacturers to expand content reach and visibility on a global scale.

  • Flexible monetization strategies. Deployment of AVOD, FAST, and TVOD models to maximize revenue and adapt to different audiences and content types.

  • Programmatic buying and advanced targeting. Reaching the right audiences through data-driven insights, enhancing campaign precision, efficiency, and impact.

  • Data and analytics for decision-making. Actionable insights and detailed performance measurement to optimize strategies and drive tangible results.

  • Enterprise-grade technology infrastructure. A robust and scalable platform ensuring efficient, reliable video delivery and a premium user experience.

Contacte

https://www.enterprise.rakuten.tv/

Persona de contacte:

Eduard Perisé
936674914
eduard.perise@rakuten.com
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