{"id":14187,"date":"2026-09-23T17:27:50","date_gmt":"2026-09-23T15:27:50","guid":{"rendered":"https:\/\/dca.cat\/?post_type=tribe_events&#038;p=14187"},"modified":"2026-09-23T17:27:50","modified_gmt":"2026-09-23T15:27:50","slug":"apropant-la-ia-al-territori-convertir-les-dades-en-oportunitats","status":"publish","type":"tribe_events","link":"https:\/\/dca.cat\/en\/esdeveniment\/apropant-la-ia-al-territori-convertir-les-dades-en-oportunitats\/","title":{"rendered":"Apropant la IA al territori. Convertir les dades en oportunitats"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La intel\u00b7lig\u00e8ncia artificial i l\u2019an\u00e0lisi de dades ofereixen noves possibilitats per anticipar tend\u00e8ncies, optimitzar recursos i millorar la gesti\u00f3 de les activitats empresarials. En aquesta jornada explorarem com aquestes eines poden donar resposta a reptes concrets del territori i contribuir a generar noves oportunitats.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La sessi\u00f3 <\/span><b>\u201cApropant la IA al territori. Convertir les dades en oportunitats\u201d<\/b><span style=\"font-weight: 400;\"> oferir\u00e0 una visi\u00f3 pr\u00e0ctica sobre les oportunitats que la IA i l\u2019an\u00e0lisi de dades en \u00e0mbits com el turisme, l\u2019agroalimentaci\u00f3, l\u2019hostaleria, la cultura i l\u2019economia blava. Les persones assistents podran descobrir com aquestes eines poden ajudar a anticipar la demanda, gestionar millor els clients i optimitzar recursos, a trav\u00e9s d\u2019experi\u00e8ncies i casos d\u2019\u00fas vinculats al territori.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquest cicle est\u00e0 impulsat des de les \u00c0rees Digitals, una iniciativa de la Generalitat de Catalunya a trav\u00e9s de la Secretaria de Pol\u00edtiques Digitals del Departament d\u2019Empresa i Treball, en col\u00b7laboraci\u00f3 amb el Centre de recerca i innovaci\u00f3 i2CAT en el marc de l\u2019Estrat\u00e8gia Catalunya IA 2030. Aquesta sessi\u00f3 compta amb la col\u00b7laboraci\u00f3 de la Digital Catalonia Alliance i el suport de DIH4CAT i Ne\u00e0polis.\u00a0<\/span><\/p>\n<h2>Programa de la sessi\u00f3<\/h2>\n<p><strong>9:30 h &#8211; Benvinguda<\/strong><\/p>\n<p><strong>9:40 h &#8211; Presentaci\u00f3 de la Estrat\u00e8gia Catalunya IA 2030<\/strong><\/p>\n<ul>\n<li><strong>Jaume Sastre<\/strong>, gestor de projectes a la Secretaria de Pol\u00edtiques Digitals de la Generalitat de Catalunya<\/li>\n<\/ul>\n<p><strong>9:50 h &#8211; Com fer que la IA sigui rendible per al teu negoci<\/strong><\/p>\n<ul>\n<li><strong>N\u00faria Masip<\/strong>, consultora de negoci i IA per a pimes i aut\u00f2noms<\/li>\n<\/ul>\n<p><strong>10:15 h &#8211; Serveis, ajudes i exemples de casos d\u2019\u00e8xit per a testejar i adoptar la IA a la teva empresa<\/strong><\/p>\n<ul>\n<li><strong>Pau Pamplona<\/strong>, gestor d&#8217;ecosistema al DIH4CAT<\/li>\n<\/ul>\n<p><strong>10:35 h &#8211; Experi\u00e8ncies reals d\u2019IA aplicada a l\u2019empresa<\/strong><\/p>\n<ul>\n<li><strong>Marc Hern\u00e1ndez<\/strong>, fundador i CEO de La Tempesta<\/li>\n<li><strong>Roger Huerta<\/strong>, fundador i CEO de SPASCAT<\/li>\n<li><strong>Tetiana Klymchuk<\/strong>, fundadora de SomIA<br \/>\nModerat per <strong>T\u00e0nia Carrob\u00e9<\/strong>, directora d\u2019Anal\u00edtic Lleida<\/li>\n<\/ul>\n<p><strong>11:30 h &#8211; Espai de networking<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La intel\u00b7lig\u00e8ncia artificial i l\u2019an\u00e0lisi de dades ofereixen noves possibilitats per anticipar tend\u00e8ncies, optimitzar recursos i millorar la gesti\u00f3 de les activitats empresarials. En aquesta jornada explorarem com aquestes eines&hellip;<\/p>\n","protected":false},"author":3,"featured_media":14188,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[29],"class_list":["post-14187","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-ia","cat_ia","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apropant la IA al territori. 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